PRODUCT REVIEW · 2024

The Sony BRAVIA 3 K-55S30B is a 55-inch 4K Ultra HD LED Google TV launched in 2024. Powered by Sony’s 4K HDR Processor X1, it supports HDR10, HLG, and Dolby Vision. The TV runs on Google TV with Google Assistant, Chromecast built-in, and the Google Play Store. Connectivity includes 4 HDMI ports, 2 USB ports, ALLM, and eARC — making it a capable option for streaming and 4K 60 Hz console gaming.

55 Inch · 4K UHD

4K HDR Processor X1

Google TV
Dolby Vision

Quick Specifications

Screen Size
55 Inches (139 cm)
Resolution
4K Ultra HD (3840 × 2160)
Display Type
Direct LED
Panel Refresh Rate
50 Hz (Motionflow XR 100)
HDMI Signal Support
Up to 4K @ 60 Hz
Processor
4K HDR Processor X1
HDR Formats
HDR10 · HLG · Dolby Vision
Smart Platform
Google TV
Audio Output
20W (2-channel)
HDMI Ports
4 × HDMI
USB Ports
2 × USB
Model Year
2024

Design and Display

The Sony BRAVIA 3 K-55S30B features a 55-inch Direct LED panel with 4K Ultra HD resolution (3840 × 2160). The Flush Surface bezel design gives it a clean, modern look. Sony’s TRILUMINOS PRO technology reproduces a wider color spectrum for more natural-looking tones. The 4K X-Reality PRO upscaling engine works with the 4K HDR Processor X1 to process lower-resolution content closer to 4K quality.

HDR support covers HDR10, HLG, and Dolby Vision — the major formats used by streaming platforms and Blu-ray content. Motionflow XR 100 is Sony’s motion-processing technology applied on top of the native 50 Hz panel.

Refresh Rate: 50 Hz vs 60 Hz — What You Need to Know

Retail listings and search results sometimes display different refresh rate figures for this TV. Sony’s official India specification states: Native Panel Refresh Rate is 50 Hz. Motionflow XR 100 is a motion-processing label applied on top of the 50 Hz panel — it does not indicate a 120 Hz native panel. The TV accepts compatible 4K video signals up to 60 Hz over HDMI. Some retail listings describe this TV as a 60 Hz TV, which refers to the maximum HDMI input signal support, not the native panel refresh rate. VRR (Variable Refresh Rate) is not listed in Sony’s official specifications for this model.

In practical terms, this TV supports 4K 60 Hz gaming over HDMI — for example with a PS5 set to 4K 60 Hz output. It is not a native 120 Hz or VRR gaming television based on Sony’s listed specifications.

Display & Sync Reference Table

Feature
Value
Source / Context
Native Panel
50 Hz
Sony Official Spec
HDMI Input Signal
Up to 4K 60 Hz
Via HDMI
VRR
Not Listed

Per Sony India Specs

Google TV and Smart Features

The K-55S30B runs on Google TV, Sony’s smart platform for its 2024 lineup. Google TV builds on Android TV with a curated content discovery experience, organizing streaming content from multiple apps into a unified Watchlist and recommendations feed.

Google Assistant

Built-in voice assistant for search, smart home control, and content discovery.

Chromecast Built-in

Cast content directly from your phone, tablet, or laptop to the TV.

Google Play Store

Access a wide range of streaming apps and utilities.

Watchlist

Save content from multiple apps into a single unified list.

Apple AirPlay

Stream content from Apple devices to the TV.

Apple HomeKit

Integrate the TV into an Apple HomeKit smart home setup.

Alexa Support

Compatible with Amazon Alexa for voice control.

Built-in Microphone

Enables hands-free voice commands without a remote.

App and service availability may vary by region.

Audio System

The K-55S30B delivers 20W total audio output through a 2-channel setup using two Full Range Bass Reflex speakers. The TV supports Dolby Atmos decoding from streaming services and HDMI sources. For casual TV viewing and everyday streaming, the built-in audio provides a functional baseline. Buyers who prioritize audio quality for a larger room may want to consider pairing the TV with a soundbar via the eARC port.

Gaming Features

The Sony BRAVIA 3 K-55S30B includes several features relevant to console gaming, particularly for PlayStation users. It is important to understand what this TV does and does not offer before purchasing it as a gaming display.

ALLM (Auto Low Latency Mode)When connected to a compatible device, ALLM automatically switches the TV to its low-latency Game Mode.

eARCThe HDMI eARC port allows high-quality audio passthrough to a compatible soundbar or AV receiver, supporting Dolby Atmos.

Game MenuA dedicated on-screen Game Menu provides quick access to gaming-related settings.

PlayStation FeaturesThe TV supports Auto HDR Tone Mapping and Auto Genre Picture Mode for PlayStation consoles, which can automatically optimize picture settings when a PS5 is connected.

4K 60 Hz GamingThe TV accepts 4K signals at up to 60 Hz over HDMI.

What This TV Does NOT Have (Per Sony Specs)

Connectivity

The K-55S30B offers a well-rounded set of ports and wireless connectivity options.

Connection TypeDetails
HDMI4 × HDMI (one with eARC/ARC)
USB2 × USB
LANEthernet (RJ-45)
Wi-FiBuilt-in Wi-Fi
BluetoothYes
Apple AirPlayYes
ChromecastBuilt-in
eARC/ARCYes (HDMI port 3)

Who This TV May Suit

Based on its specifications, the Sony BRAVIA 3 K-55S30B may be a practical choice for the following types of buyers:

OTT & Streaming Users

Supports Google TV with access to Netflix, Prime Video, YouTube, and other major streaming platforms via the Google Play Store.

Google Ecosystem Users

Google Assistant, Chromecast built-in, and Google TV make it a natural fit for users already in the Google ecosystem.

55-Inch 4K Buyers

A 55-inch 4K screen is a common choice for medium to large living rooms where full HD may feel limiting.

Sony Picture Processing

Buyers who specifically want Sony’s X1 processor, TRILUMINOS PRO, and 4K X-Reality PRO upscaling in this price segment.

PS5 / Console Users (60 Hz)

PS5 users comfortable with 4K 60 Hz gaming will find ALLM, Auto HDR Tone Mapping, and Auto Genre Picture Mode useful.

Apple Device Users

AirPlay and HomeKit support makes it compatible with iPhones, iPads, Macs, and Apple Home setups.

Things to Consider Before Buying

Before making a purchase decision, here are a few factual points worth keeping in mind:

50 Hz Native Panel

Sony’s official India specification lists the native panel refresh rate as 50 Hz. Motionflow XR 100 is a motion-processing feature, not an indication of a 120 Hz panel.

No VRR Listed

Variable Refresh Rate (VRR) is not listed in Sony’s official specifications for this model. Buyers who specifically need VRR for gaming should verify this before purchasing.

20W Audio Output

The built-in 20W speaker system is functional for everyday use. Buyers who want a more immersive audio experience in a larger room may want to consider adding a soundbar via the eARC port.

Not a 120 Hz Gaming TV

This TV is not positioned as a 120 Hz gaming display. PS5 and Xbox users who want 4K 120 Hz gaming should look at other models that explicitly support it.

App Availability by Region

While Google TV provides access to the Play Store, specific app availability can vary by region. Verify that your required apps are available in India before purchasing.
These are factual specification points. Evaluate them against your specific use case.
SpecificationDetails
BrandSony
ModelK-55S30B
SeriesBRAVIA 3
Model Year2024
Screen Size55 Inches (139 cm)
Resolution4K Ultra HD — 3840 × 2160
Display TechnologyDirect LED
Panel Refresh Rate50 Hz
Motionflow XRXR 100
HDMI Signal SupportUp to 4K @ 60 Hz
Processor4K HDR Processor X1
Picture TechnologiesTRILUMINOS PRO, 4K X-Reality PRO
HDR SupportHDR10, HLG, Dolby Vision
Smart PlatformGoogle TV
Voice AssistantGoogle Assistant
ChromecastBuilt-in
Apple AirPlayYes
Apple HomeKitYes
AlexaCompatible
Google Play StoreYes
Built-in MicrophoneYes
WatchlistYes
Game MenuYes
ALLMYes
eARC/ARCYes
VRRNot Listed
PlayStation FeaturesAuto HDR Tone Mapping, Auto Genre Picture Mode
Audio Output20W Total
Channels2-channel
Speaker Type2 × Full Range Bass Reflex
Dolby AtmosYes
HDMI Ports4
USB Ports2
LANYes (Ethernet)
Wi-FiYes
BluetoothYes
DesignBlack, Flush Surface Bezel
Dimensions (without stand)Approx. 1233 × 713 × 72 mm
Weight (without stand)Approx. 15.4 kg
VESA300 × 300 mm

Frequently Asked Questions

Is the Sony BRAVIA 3 K-55S30B a 120 Hz TV?

No. According to Sony’s official India specifications, the native panel refresh rate of the K-55S30B is 50 Hz. Motionflow XR 100 is a motion-processing feature and does not indicate a 120 Hz native panel.

What is the refresh rate of the Sony BRAVIA 3 K-55S30B?

The native panel refresh rate is 50 Hz as per Sony’s official specification. The TV supports HDMI video signals up to 4K at 60 Hz. Some retail listings may display ’60 Hz’ which refers to the maximum HDMI input signal support.

Does the Sony K-55S30B support Dolby Vision?

Yes. The K-55S30B supports Dolby Vision along with HDR10 and HLG.

Does the Sony K-55S30B have Google TV?

Yes. The K-55S30B runs on Google TV, which includes Google Assistant, Chromecast built-in, the Google Play Store, and a Watchlist feature.

How many HDMI ports does the Sony K-55S30B have?

The K-55S30B has 4 HDMI ports. One of these supports eARC/ARC for audio passthrough to a soundbar or AV receiver.

Does the Sony K-55S30B support PS5?

The TV supports 4K 60 Hz input over HDMI, ALLM, Auto HDR Tone Mapping, and Auto Genre Picture Mode for PlayStation consoles. It does not support 4K 120 Hz or VRR based on Sony’s listed specifications.

Does the Sony K-55S30B support ALLM and eARC?

Yes. The K-55S30B supports ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel).

What is the resolution of the Sony BRAVIA 3 K-55S30B?

The Sony BRAVIA 3 K-55S30B has a 4K Ultra HD resolution of 3840 × 2160 pixels.

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Sony BRAVIA 3 K-55S30B — 55 Inch 4K Google TV

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Summary

The Sony BRAVIA 3 K-55S30B is a 55-inch 4K Direct LED Google TV from Sony’s 2024 lineup. It is built around the 4K HDR Processor X1 and supports TRILUMINOS PRO, 4K X-Reality PRO upscaling, and three HDR formats — HDR10, HLG, and Dolby Vision. The Google TV platform provides a well-integrated smart TV experience with Google Assistant, Chromecast, AirPlay, HomeKit, and Alexa compatibility.

55-inch 4K Direct LED

Sony X1 Processor

TRILUMINOS PRO
Dolby Vision + HDR10 + HLG
Google TV Platform
20W Dolby Atmos Audio

4 × HDMI + 2 × USB

ALLM + eARC
4K 60 Hz HDMI Signal
50 Hz Native Panel
On the connectivity side, 4 HDMI ports, 2 USB ports, Wi-Fi, Bluetooth, and eARC provide a solid range of options. For gaming, ALLM, Auto HDR Tone Mapping, and Auto Genre Picture Mode add PlayStation-friendly features, though buyers should note that the native panel refresh rate is 50 Hz and VRR is not listed in Sony’s official specifications. The K-55S30B is positioned as a mid-range 55-inch 4K Google TV with Sony’s picture-processing features — evaluate it against your specific requirements and budget.
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